To tell the customers about the benefits of the apartment complex Koktobe City. To stay clear and to be attentive to the customers' requests and requirements. To avoid cliches that are specific to that advertising area.
The inspiration for how to sort it out came from the architecture miniature modelling and the isometric approach to show the 3D models into the blueprints. As a result, we came to the visual style that is known as isometric islands. To make it more informative and easily digestible we decide to use a colorful style and a cartoon-like animation approach. The storytelling style is like scientific pop films but in a more friendly manner. You could find the city's atmosphere with its positives and negatives sides in each short and catch how these residential buildings are going to change it.
CITY OF FLOURISHING LIFE